The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers - the smallest, but the most numerous economic unit - through their expectations of the way / form of...

Purpose: This paper addresses the nature, formalization, and neural bases of (affective) social ties anddiscusses the relevance of ties for health economics. A social tie is defined as an affectiveweight attached by an individual to the well-being of another individual...

This paper presents a theoretical and neurobiologically-grounded model of attention- and task-switching in response to novel stimuli. Within this framework, I show how key features of autism and of attention-deficit/hyperactivity disorder (ADHD) can be explained by simple “biases” (which can...

Individuals in most industrialized countries have to make investment decisions throughout their adult life span to save for their retirement. These decisions substantially affect their living standards in old age. Research on cognitive aging has already demonstrated several changes in cognitive...

This paper discusses a recently published handbook on neuroeconomics (Glimcher et al., 2009H) and extends the discussion to reasons why this newly emerging discipline should be of interest to behavioral accounting researchers. We evaluate the achieved and potential contribution of neuroeconomics...

The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers – the smallest, but the most numerous economic unit – through their expectations of the way / form of...

Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

Objective: This study is based on the relationship between Neuroeconomics and Psychiatry, The combination of the two models can facilitate a general understanding in human consumption relations. This work aims to bring reflections on certain aspects of the behavior of ordinary consumers and the...

Neural networks are tackled through probabilities for neurons to be activated by other neurons. They are represented by doubly stochastic matrices, named brain matrices, the polytope of which is the convex hull of the permutation matrices which are vertices of this Birkhoff polytope. Each...

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...