Both managers and investors are increasingly concerned with the impact of advertising spending on shareholder returns. This study investigates the analyst-based processes by which advertising may create firm value. Using a large longitudinal dataset with 1,052 firms over 20 years, we find that...

Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional...

This research reveals customer- and employee-firm relations to be two routes by which firms can leverage executive incentive structures to create customer and firm value. Analyses of a unique dataset with multiple archival sources show that (1) increases in the proportion of CEOs' long-term...

While the direct influence of CEO tenure on firm performance has been examined in the strategy literature, the underlying channels of influence have remained largely unexplored. This paper draws upon the career seasons paradigm, learning perspectives, and marketing literature to examine whether...

Guest editors' introduction of a special issue dedicated to advancing understanding of how a firm's reputation is influenced by the actions of other firms and advancing methods of managing this interdependence. It introduces the topic of reputational interdependence, summarizes the five articles...

Tata Steel is presently an EVA + steel company and has a vision to become a dominant player in the global steel industry by entering new markets and developing new enhanced applications of steel. Mr. B Muthuraman, Managing Director of Tata Steel, reviewed the strategic initiatives and...

Although the level of power held by the marketing department can determine key organizational outcomes, including firm performance, this power often is modest and, in many firms, diminishing. To address this apparent disconnect, the authors propose that the board of directors is a critical but...

This paper focuses on institutional philanthropy by retail firms, utilizing foundations connected to the top 50 global retailers as a case study. The purpose of this research is threefold: 1) To explore the philanthropic propensity of global retailers; 2) To define a typology of foundations...

Internal branding has been emerging recently as an important issue in marketing field. This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. Empirical data were collected by a questionnaire distributed to food and...