Beyond Corporate Reputation : Managing Reputational Interdependence

Guest editors' introduction of a special issue dedicated to advancing understanding of how a firm's reputation is influenced by the actions of other firms and advancing methods of managing this interdependence. It introduces the topic of reputational interdependence, summarizes the five articles and two book reviews that compose the special issue, synthesizes the findings of these articles and ties them to other literatures, and suggests directions for future research

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Year of publication:	[2014]
Authors:	Barnett, Michael L.
Other Persons:	Hoffman, Andrew John (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Firmenimage \| Corporate reputation \| Reputation \| Spieltheorie \| Game theory \| Öffentlichkeitsarbeit \| Public relations

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Extent:	1 Online-Ressource (19 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Corporate Reputation Review, Vol. 11, No. 1, 2008
Classification:	L14 - Transactional Relationships; Contracts and Reputation; Networks ; L15 - Information and Product Quality; Standardization and Compatibility ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; M14 - Corporate Culture; Social Responsibility ; M30 - Marketing and Advertising. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012751769