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The future of marketing : an appropriate response to the environment changes

Danciu, Victor - In: Theoretical and applied economics : GAER review 20 (2013) 5, pp. 33-52

Persistent link: https://www.econbiz.de/10009753696

The sustainable company : new challenges and strategies for more sustainability

Danciu, Victor - In: Theoretical and applied economics : GAER review 20 (2013) 9, pp. 7-26

Persistent link: https://www.econbiz.de/10010190854

Manipulative marketing: persuasion and manipulation of the consumer through advertising

Danciu, Victor - In: Theoretical and applied economics : GAER review 21 (2014) 2, pp. 19-34

Persistent link: https://www.econbiz.de/10010342418

The relationship marketing era for the Romanian banking institutions : could it bring something different

Danciu, Victor - In: The Romanian economic journal : REJ 12 (2009) 2, pp. 3-20

Persistent link: https://www.econbiz.de/10008655951

The future of marketing : an appropriate response to the environment changes

Danciu, Victor - In: Theoretical and applied economics : GAER review 20 (2013) 5, pp. 33-52

Persistent link: https://www.econbiz.de/10010148337

The global value chain in Coronavirus era : an impact approach

Danciu, Victor - In: The Romanian economic journal : REJ 23 (2020) 76, pp. 2-23

Persistent link: https://www.econbiz.de/10012595199

Adapting and modernizing the post-Covid marketing policy under the impact of consumption challenges

Danciu, Victor - In: The Romanian economic journal : REJ 24 (2021) 79, pp. 2-21

Persistent link: https://www.econbiz.de/10012595476

Renewal of the business strategy, a prerequisite for success in the past-pandemic future

Danciu, Victor - In: The Romanian economic journal : REJ 25 (2022) 83, pp. 34-45

Persistent link: https://www.econbiz.de/10013414820

The sustainable company: new challenges and strategies for more sustainability

DANCIU, Victor - In: Theoretical and Applied Economics XVIII(2013) (2013) 9(586), pp. 7-26

The sustainability becomes a model of development only if countries, industries, businesses and citizens become sustainable. The contribution of the business to a promising future should come from a fully integrated sustainability in its DNA and strategies. This paper focuses on the needed...

Persistent link: https://www.econbiz.de/10011152630

The Gravity Law of Marketing - a Major Reason for Change to a Better Performance

DANCIU, Victor - In: Theoretical and Applied Economics 4(545) (2010) 4(545), pp. 7-18

Companies develop marketing strategies only for success. But, sooner or later, even the most successful strategies begin to wear out and lose their impact on the performances of the company. The mutual attraction between the marketing strategy and the performance of the company is known as the...

Persistent link: https://www.econbiz.de/10008763627