Arndt, Aaron D.; Karande, Kiran; Harkins, Jason - In: International Journal of Retail & Distribution Management 40 (2012) 9, pp. 717-736
specialists who do not directly sell, called servicers, is examined and it is found that salespeople perceive less cross …‐sell additional goods and/or services to customers, called cross‐sellers, is evaluated and it is found that salespeople perceive more … informal, were examined. Practical implications – The results indicate that salespeople view the performance of each type of …