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Die Wirkung von Direct Mailings auf Einstellung und Kundenbindung : eine experimentelle Untersuchung in Konsumgütermärkten
Werani, Thomas; Kindermann, Harald; Smejkal, Angela - In: Der Markt : international journal of marketing 49 (2010) 2, pp. 111-122
Persistent link: https://www.econbiz.de/10008799053
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E-Mails: Archivierung und Management - Not und Tugend
Abawi, Daniel F.; Greiner, Oliver - In: Wirtschaftsinformatik & Management : Zeitschrift für … 3 (2011) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10008841006
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The effect of telephone prenotification on the response rate in an industrial mail survey
Korneliussen, Tor - In: Liiketaloudellinen aikakauskirja 56 (2007) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10003595596
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Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy; Cooke, Peter - In: Journal of marketing communications 13 (2007) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
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The determinants of email receivers' disseminating behaviors on the internet
Chiu, Hung-Chang; Hsieh, Yi-Ching; Kao, Ya-Hui; Lee, Monle - In: Journal of advertising research 47 (2007) 4, pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
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Carrying too heavy a load? : the communication and miscommunication of emotion by email
Byron, Kristin - In: The Academy of Management review : AMR 33 (2008) 2, pp. 309-327
Persistent link: https://www.econbiz.de/10003694236
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Everything through email
Wittaker, Steve; Bellotti, Victoria; Gwizdka, Jacek - In: Personal information management, (pp. 167-189). 2007
Persistent link: https://www.econbiz.de/10003664827
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Media naturalness and compensatory encoding : the burden of electronic media obstacles is on senders
Kock, Ned F. - In: Decision support systems : DSS ; the international journal 44 (2007/08) 1, pp. 175-187
Persistent link: https://www.econbiz.de/10003665308
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Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
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Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof; Van den Poel, Dirk - In: Decision support systems : DSS ; the international journal 44 (2007/08) 4, pp. 870-882
Persistent link: https://www.econbiz.de/10003670799