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CATSCALE: A stochastic multidi...
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DeSarbo, Wayne S.
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104
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91
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57
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41
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21
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6
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ECONIS (ZBW)
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9
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41
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
-
2011
Persistent link: https://www.econbiz.de/10009376827
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42
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
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43
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
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44
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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45
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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46
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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47
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
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48
Managing advertising and promotion for long-run profitability
Jedidi, Kamel
;
Mela, Carl F.
;
Gupta, Sunil
-
1998
Persistent link: https://www.econbiz.de/10001366834
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49
Error theory for elimination by aspects
Kohli, Rajeev
;
Jedidi, Kamel
- In:
Operations research
63
(
2015
)
3
,
pp. 512-526
Persistent link: https://www.econbiz.de/10011292280
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50
A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Jedidi, Kamel
-
2011
Persistent link: https://www.econbiz.de/10013118470
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