Should advertising be approached differently in emerging than in developed markets? Using data from 256 TV commercial tests conducted by a multinational FMCG company in 23 countries, we consider two routes of persuasion: a functional route, which emphasizes the features and benefits of a...

Past research in marketing and psychology suggests that pricing structure may influence consumers' perception of value. In the context of two commonly used pricing schemes, pay-per-use and two-part tariff, we evaluate the impact of pricing structure on consumer preferences for access services....

We introduce a multi-attribute model that generalizes the multinomial logit model by introducing one additional parameter. It captures framing and context effects, and allows violations of regularity, independence of irrelevant alternatives and order independence. Conceptually, the model...

Massive availability of individuals' facial images through online uploads and CCTV surveillance, combined with lacking regulation, presents potential for companies to obtain richer consumer data -- at the risk of privacy violations through exposure of personal information in such images....

Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...

Past research in marketing and psychology suggests that pricing structure may influence consumers' perception of value. In the context of two commonly used pricing schemes, pay-per-use and two-part tariff, we evaluate the impact of pricing structure on consumer preferences for access services....