from the introduction of new products, and existing forecasting methods such as ARIMA do not explicitly account for the … phenomenon. This paper aims to present a methodology to build cannibalization effects into forecasting models as measured through …

also a greater need for an industry, rather than a company, perspective. Judgemental forecasting techniques are suggested … to be more suitable in new industries because of the problems associated with other forecasting methods. However …, problems such as time pressure on executives and the eed for confidentiality are more acute when using judgemental forecasting …

Forecasting is part of the decision‐making process and has become an important component in all marketing activities …. Methods of forecasting range from simple moving averages to sophisticated input‐output models. Forecasting, as a tool … of target markets, and other areas of marketing planning and control. The role of forecasting in marketing is emphasised …

Demand forecasting models are past the point of academic curiosity, and although they are still in the early stages of …

forecasting future requirements at the macro and micro levels. Therefore mutual co‐operation will be an essential ingredient for …

uses daily Taiwan Stock Exchange Capitalization Weighted Stock Index as the forecasting target. Regime switches in in … applied to other time series, such as Dow Jones or NASDAQ. Originality/value – Previous studies contribute to the forecasting … of regime switches. The forecasting results are validated with the real event. One of the forecasted regime switches …

The function which managers most despise is the art of forecasting. By its very nature it concerns guessing the outcome … inherently within it events beyond the control of managers. Reviews forecasting and provides several recommendations on how one … could go about minimizing biases within the forecasting process.  …