Omnipresent globalization engulfs more and more areas of life, which is why one of the most important processes in today's economy is shaping the so-called global village. Both globalization and the consequent internationalization constitute some of the biggest challenges for Polish companies....

This research work examined the relationship between dynamic capabilities and competitive advantage. The population consists of two hundred and fifty (250) staffs of First bank of Nigeria, while the sample size comprises of one hundred and thirty seven (137) staffs. The study utilized a...

Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of development. According to this we can say that being...

The study is an attempt to define the role of the Commonwealth of Independent States (CIS) in the Polish foreign agri-food trade and to examine the competitive position of agri-food products made in Poland in the markets of the CIS group of states in 2000-2009. A deliberately selected set of ex...

Building a good image of a city or state so as to differentiate it and to make it unique in tourists’ minds is a vital condition nowadays, in a world of global competition. This image may be created by taking advantage of local culture and values’ promotion or by organizing...

Building a competitive position requires taking a number of different actions. One of these actions may be to focus on the values offered to customers. Customer value is usually something that solves a problem for the consumer (recipient), prevents frustration, as well as prevents any sense of...

Tobacco production has a long tradition in R. Macedonia. It is an industrial crop with over 70% share in the total industrial crops area, and an average share of some 30%, in total agricultural export. As a labor intensive crop, it provides employment for the rural population and presents a...

El presente trabajo analiza el empleo de la Denominación de Origen por parte de las sociedades vinícolas en el desarrollo de estrategias de diferenciación. El análisis del sector demuestra la existencia de oportunidades estratégicas fundamentadas en el empleo de las Denominaciones de...