Sureshchandar, G.S.; Rajendran, Chandrasekharan; … - In: Journal of Services Marketing 16 (2002) 1, pp. 9-34
The research literature on service quality has indeed swelled enormously over the past few years with numerous researchers administering various models across the world. Nevertheless, the SERVQUAL instrument forms the basis on which all other works have been actualized. Interestingly, the...