Jang, Seung Hoon; Lee, Sang M.; Kim, Taewan; Choi, Donghyun - In: International journal of quality innovation 5 (2019) 7, pp. 1-16
This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting … and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the … short term, planting innovation pursues creating value over a long time period. Without proper management of the process of …