Harrison, Tina; Waite, Kathryn; Hunter, Gary L. - In: European Journal of Marketing 40 (2006) 9/10, pp. 972-993
internet is empowering, the sense of empowerment has not been fully realised in the context of pensions. The findings reveal …Purpose – To critically assesses the extent to which consumers are being empowered by the internet, focusing … specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach – A …