Email marketing in the era of the empowered consumer
Mari Hartemo (Turku School of Economics, University of Turku, Turku, Finland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Hartemo, Mari |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 3, p. 212-230
|
| Subject: | Internet marketing | Systematic review | Consumer empowerment | Interactivity | Consumer behaviour internet | Email marketing | Online-Marketing | Konsumentenverhalten | Consumer behaviour | Internet | E-Mail | E-mail | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2015-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567075