Ambwani, Vinita P.; Heslop, Louise; Dyke, Lorraine S. - In: Equality, Diversity and Inclusion: An International Journal 30 (2011) 4, pp. 332-349
Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews...