Showing 1 - 10 of 228
The planning of promotions and other marketing events frequently requires manufacturers to make decisions about the optimal duration of these activities. Yet manufacturers often lack the support tools for decision making. We assume that customer decisions at the aggregated level follow a...
Persistent link: https://www.econbiz.de/10005249556
This paper studies the impact and effectiveness of a type of non-price promotion often used in the European periodical magazines industry to stimulate sales, in which a value pack is sold containing the magazine issue plus another product. Magazines are sold simultaneously with and without...
Persistent link: https://www.econbiz.de/10005767696
This article studies the valuation of boundary-linked assets and their derivatives in continuous-time markets. Valuing boundary-linked assets requires the solution of a stochastic differential equation with boundary conditions, which, often, is not Markovian. We propose a wavelet-collocation...
Persistent link: https://www.econbiz.de/10005249570
This paper presents an algorithm for approximating the solution of deterministic/stochastic continuous-time growth models based on the Euler's equation and the transversality conditions. The main issue for computing these models is to deal efficiently with the boundary conditions associated....
Persistent link: https://www.econbiz.de/10005190153
This paper proposes a worst-case approach for estimating econometric models containing unobservable variables. Worst-case estimators are robust against the adverse effects of unobservables. In contrast to the classical literature, there are no assumptions about the statistical nature of the...
Persistent link: https://www.econbiz.de/10005417107
In this paper several definitions of probabilistic causation are considered, and their main drawbacks discussed. Current notions of probabilistic causality have symmetry limitations (e.g. correlation and statistical dependence are symmetric notions). To avoid the symmetry problem, non-reciprocal...
Persistent link: https://www.econbiz.de/10005249562
This paper considers the nonparametric estimation of spectral densities for second order stationary random fields on a d-dimensional lattice. I discuss some drawbacks of standard methods, and propose modified estimator classes with improved bias convergence rate, emphasizing the use of kernel...
Persistent link: https://www.econbiz.de/10005196565
The mainstream of marketing time series analysis has shifted from classical short-range dependence (ARMA, transfer functions and VAR models). However, in cases where purchase decisions entail some commitment (e.g., a subscription selling periodic use of a product or service), sales response...
Persistent link: https://www.econbiz.de/10005190136
This paper presents sufficient conditions for pointwise universal consistency of nonparametric delta estimators. We show the applicability of these conditions for some classes of nonparametric estimators.
Persistent link: https://www.econbiz.de/10005417100
We study the problem of a firm that faces asymmetric information about the productivity of its potential workers. In our framework, a worker’s productivity is either assigned by nature at birth, or determined by an unobservable initial action of the worker that has persistent effects over...
Persistent link: https://www.econbiz.de/10005636336