The value of a "free" customer
Year of publication: |
2009-03
|
---|---|
Authors: | Gupta, Sunil ; Mela, Carl F. ; Vidal-Sanz, Jose M. |
Institutions: | Departamento de Economía de la Empresa, Universidad Carlos III de Madrid |
Subject: | Customer lifetime value | CRM | Dynamic programming | GMM Estimation |
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