Danielle, Borra; Piero, Garoglio; Stefano, Massaglia; … - In: Micro & Macro Marketing (2012) 3, pp. 461-478
The brand «Paniere (or, Hamper) of typical products from the Provinceof Turin» is an umbrella brand created by the Province of Turinwith the intent to make the most of some agrifood productions that canbe relevant for the local economy and that have a documented historyor a proven tie with the...