In the forthcoming decades, population aging will generate major challenges in our society. In particular, the financial security of future pensioners constitutes an important issue. This paper will examine the financial planning for retirement of the Quebec first cohorts of baby boomers born in...

This paper explores the meaning of the concept of generational identity for a specific cohort of individuals born in Britain in the late 1950s - now in their fifties. It draws on qualitative biographical interviews that have been carried out with a subsample of 170 members of the 1958 British...

The increases in suicide among middle-aged baby boomers (born between 1946 and 1964) in the United States since 1999 suggest a changing epidemiology of suicide. Using data from 1935 to 2010, this paper conducts age-period-cohort analyses to determine the impact of cohorts in shaping temporal...

In most industrialized countries, the work and family patterns of the baby boomers characterized by more heterogeneous working careers and less stable family lives setthem apart from preceding cohorts. Thus, it is of crucial importance to understand how these different work and family lives are...

The purpose of the current study was to compare and contrast various marketing‐ and consumer‐related attitudes and behavior across the baby boomer (those born between 1946‐1964) and baby buster (those born between 1965‐1976) generations. Study results suggest that baby busters, compared...

Discusses three demographic currents in the shift from a youth‐oriented, to a middle‐aged mature society in the USA. This shift ‐ the Age Wave ‐ is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby‐boomers”...

The first of approximately 77 million baby boomers turned 50 in 1996 and this signaled the start of what is to become one of the greatest marketing movements ever seen in the USA in a movement which will last some 30‐40 years and it won’t be business as usual. The older customer is selective...