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Was Kunden wirklich wollen Loyalität: Sparen Sie sich Zusatzangebote, wenn Sie Käufer an sich binden wollen. Lösen Sie stattdessen deren Probleme.
Dixon, Matthew
;
Freeman, Karen
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 36-46
Persistent link: https://www.econbiz.de/10008453025
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Stop Trying to Delight Your Customers What most people really want — But rarely get — Is just a quick, easy solution to their service issues. Here are five tactics every company sh...
Dixon, Matthew
;
Freeman, Karen
;
Toman, Nicholas
- In:
Harvard business review : HBR
(
2010
),
pp. 116-124
Persistent link: https://www.econbiz.de/10008434081
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