This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are...

Purpose – This paper seeks to investigate the influence of Porter's strategy types on the use of customer relationship management (CRM) techniques and traditional market research, against theoretical and empirical evidence that differences in strategy types may result in variation in favoured...

Presents a practical exploration of business manoeuvre theory, examining the application of a developing military war fighting doctrine and how this can be transferred to the business mindscape in order to influence future planning. Suggests that attackers have strategic advantage over defenders...

Purpose – In this paper, the aim is to present an algorithm to identify the most motivated employees according to the corporate human resources policies applied in a knowledge‐based company. Design/methodology/approach – First, the author presents a complete table with motivation factors...

Purpose – The purpose of this paper is to investigate optimal decision methods under a cooperative situation in two-echelon logistic models. Design/methodology/approach – The authors propose the optimal strategies of exporters in the three types of rival game behaviors: Stackelberg,...

Purpose The purpose of this paper is to address the research-practice gap in management and advocate the need for an independent organization, called the evidence-based management (EBMgt) collaboration to facilitate generation and dissemination of knowledge that is rigorous, relevant, and...