WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies
Year of publication: |
2004
|
---|---|
Authors: | Li, Shuliang |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 22.2004, 7, p. 751-760
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Worldwide web | Electronic commerce | Marketing planning | Marketing strategy | Decision support systems |
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