Fagerstrøm, Asle; Arntzen, Erik; Foxall, Gordon R. - In: The Service Industries Journal 31 (2010) 15, pp. 2603-2615
The current study seeks to expand understanding of how brand loyalty develops by arranging environmental contingencies in online stores. A simulated online shopping experiment was prepared where participants purchase products (116 in all) from two different online stores. A concurrent...