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Classification, specification and preliminary tests. - 1985. - 110, 40 S. : graph. Darst. - Literaturverz. S. 109 - 110
Nijkamp, Willem G.
Persistent link: https://www.econbiz.de/10000724813
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
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Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter; Wittink, Dick R. - 1990
Persistent link: https://www.econbiz.de/10000783166
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Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
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The geometric dual lag model
Leeflang, Peter; Mijatović, Grigorij M. - 1988
Persistent link: https://www.econbiz.de/10000761824
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On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter - 1985
Persistent link: https://www.econbiz.de/10000708341
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Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W.; Leeflang, Peter - 1986
Persistent link: https://www.econbiz.de/10000709523
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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669