Ratra, Komal; Neelam, Netra - In: International Journal of Applied Management Sciences … 3 (2016) 2, pp. 62-74
formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the initiative … a new improved Employer branding strategy, there needs to be an appropriate initiative measurement methodology which can … help in measuring the efficacy and support decision making for formulating the new strategy the same. This quantitative way …
