Similar Search Results

Narrow search

Customer retention management processes: A quantitative study

Ang, Lawrence; Buttle, Francis - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 83-99

Persistent link: https://www.econbiz.de/10006075544

Complaints-handling processes and organisational benefits: An ISO 10002-based investigation

Ang, Lawrence; Buttle, Francis - In: Journal of marketing management : MM 28 (2012) 9, pp. 1021-1043

Persistent link: https://www.econbiz.de/10009999996

Does organisational culture influence CRM's financial outcomes?

Iriana, Reiny; Buttle, Francis; Ang, Lawrence - In: Journal of marketing management : MM 29 (2013) 3, pp. 467-493

Persistent link: https://www.econbiz.de/10010107620

Product recall, brand equity, and future choice

Korkofingas, Con; Ang, Lawrence - In: Journal of marketing management : MM 27 (2011) 9, pp. 959-976

Persistent link: https://www.econbiz.de/10009252640

Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation

Schütmaat, Sarah; Kopka, Julian Felix; Ang, Lawrence; … - In: Journal of advertising 52 (2023) 4, pp. 578-593

Persistent link: https://www.econbiz.de/10014339494

Customer retention management processes

Ang, Lawrence; Buttle, Francis - In: European Journal of Marketing 40 (2006) 1/2, pp. 83-99

Purpose – Customer retention has been a significant topic since the mid‐1990s, but little research has been conducted into management processes that are associated with excellent customer retention performance. This research investigates the associations between customer retention outcomes...

Persistent link: https://www.econbiz.de/10014722301