Product recall, brand equity, and future choice
| Year of publication: |
2011
|
|---|---|
| Authors: | Korkofingas, Con ; Ang, Lawrence |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 9 (1.8.), p. 959-976
|