Different resources are necessary in the new, product-oriented agricultural environment. This article explores the question of what information is best suited for strategic analysis and strategy formulation for firms involved in product-oriented agriculture. This article will draw upon...

This article analyzes the incentives and compensation problems faced by cellulosic ethanol producer and logging firms and the consequent impact on the organization of the wood based cellulosic ethanol industry in the US. The success of this relationship is central to setting up the biofuel...

The paper examines relationships and linkages between the conventional supply chain actors (wholesalers and retailers) and local food producers based on a study conducted in Southeast Michigan. A case study approach was employed to examine chain actors’ operations and to explore their...

This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product...

Globalization and the changing structure of agri-food procurement channels have forced governments and international development community to shift their efforts towards linking farmers to markets through high value added contractual marketing relationships. A critical pre-condition for...

Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S....