Herzberg's theory of worker satisfaction suggests that while the context of a job may cause dissatisfaction, the basic factor behind positive satisfaction is the content of that job — the pleasure of achievement. There is evidence that in some situations the same kind of dichotomy might apply...

Purpose – While managers have many opportunities to learn about strategic principles, this article investigates how managers understand and use them. Focusing on principles from the writing of Peter F. Drucker, described by many as “the man who invented management,” the purpose of the...

Purpose – This study investigated perceptions useful for pricing decisions. Buyers observing premium prices may believe that “you get what you pay for,” but do buyers seeing low prices believe that “you do not get what you do not pay for”? This research tested the idea that these two...

Purpose – The authors offer the viewpoint that a requirement to put the value of intangible assets like brands on a company's balance sheet may be in prospect – and that such a requirement would benefit businesses. Design/methodology/approach – Brands and elements of brands like a package...

Purpose – This paper aims to offer a new perspective on increasing advertising effectiveness, testing the idea that the link between advertising expenditures and brand equity is greater when a company's consumer satisfaction ratings exceed those of their competitors than when such ratings...

Purpose – This paper seeks to examine the possibility that antitrust enforcement will strengthen in the USA. The study sets out to assess whether the merger of two large rivals into one even larger firm is likelier to prompt government challenge than has been true in the recent past....

Purpose Organizational leaders understandably seek to match their workforce to the organization’s strategic focus. However, they may find their ability to do so thwarted by reluctance to retire, even by those financially able to do so, based on the stigma that retirement means “old” and...

Focuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty avoidance and purchasing power ‐ to be related to national levels of new product ownership within Europe....

Retailer bankruptcy provides an opportunity for studying the relationships among members of a channel of distribution because bankruptcy disturbs the ongoing pattern of such relationships. This study employs qualitative research to model the criteria that suppliers use in selecting their...