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When Marketing Practices Raise Antitrust Concerns - Many common marketing activities are coming under greater scrutiny from regulators, lawyers and scholars. Companies are scrambli...
Bush, Darren; Gelb, Betsy D. - In: MIT sloan management review 46 (2005) 4, pp. 73-82
Persistent link: https://www.econbiz.de/10006235116
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Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market
Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10007029889
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Legal Developments - Cyber-Libel: Policy Trade-Offs
Johnson, Madeline; Gelb, Betsy D. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 152-159
Persistent link: https://www.econbiz.de/10007038005
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Marketing Law - Working Together
Gelb, Gabriel M.; Gelb, Betsy D. - In: Marketing management : a quarterly business management … 14 (2005) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10007228359
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Two for the Price of One - Marketers can simultaneously attract young adults to build brand image and their age-50-and-older parents to pay the bill.
Gelb, Betsy D. - In: Marketing management : a quarterly business management … 16 (2007) 6, pp. 34-38
Persistent link: https://www.econbiz.de/10007917231
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From knowing to doing: experience and flexibility make the difference
Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18
Persistent link: https://www.econbiz.de/10008096899
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Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law
Gelb, Betsy D.; Meade, Janet A. - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10008116025
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ARTICLES - Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Sorescu, Alina B.; Gelb, Betsy D. - In: Journal of advertising : official publication of the … 29 (2000) 4, pp. 25-40
Persistent link: https://www.econbiz.de/10008120058
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ARTICLES - Beefcake and Cheesecake: Insights for Advertisers
Jones, Marilyn Y.; Stanaland, Andrea J.S.; Gelb, Betsy D. - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 33-52
Persistent link: https://www.econbiz.de/10008121662
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Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
Albers-Miller, Nancy D.; Gelb, Betsy D. - In: Journal of advertising : official publication of the … 25 (1996) 4, pp. 57-70
Persistent link: https://www.econbiz.de/10008123586