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Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies
Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and Resource Economics Review 42 (2013) 3
Consumers in today’s marketplace have seemingly endless choices with regards to produce. Peach growers and retailers in Ontario, Canada, have begun taking steps to increase demand for their products. This study investigates the impact of those strategies on the market. Using conjoint...
Persistent link: https://www.econbiz.de/10011142649
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A Case Study Examination of Social Norms Marketing Campaign to Improve Responsible Drinking
Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093
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Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment
Berning, Joshua P.; Sprott, David E. - In: Journal of Food Distribution Research 42 (2011) 3
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....
Persistent link: https://www.econbiz.de/10011143099
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Quantifizierung des Einflusses der äußeren Produktgestaltung auf die Geschmacksbewertung und auf die Kaufbereitschaft bei Wein mittels eines Charakteristikamodells
Szolnoki, Gergely; Hoffmann, Dieter; Herrmann, Roland - In: Journal of International Agricultural Trade and Development 60 (2011) 1
Die erhebliche Erweiterung des Weinangebots in den letzten Jahren hat zu einer großen Differenzierung geführt, die nicht nur über eine stärkere Variation der Geschmackseindrücke erkennbar ist, sondern auch durch die zunehmende Verwendung von Qualitätssignalen. Als Qualitätssignale werden...
Persistent link: https://www.econbiz.de/10011143136
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Food retailers as drivers of supply chain integration: A review
Hanf, Jon Henrich - In: Australasian Agribusiness Review 16 (2008)
In recent years strictly coordinated supply chains have gained in importance in the agri-food business sector. In this context this article aims to provide a review of the state of the art of verticalisation and of supply chain management in agri-food business. Because today food retailers can...
Persistent link: https://www.econbiz.de/10011143703
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Participation in Quality Assurance Programs in the Apple Industry
Bewsell, Denise; Kaine, Geoff - In: Australasian Agribusiness Review 14 (2006)
There are several quality assurance (QA) programs operating in Australia for horticulturalists. The documentation of orchard activities and decision making are key features of any QA system. Activities of interest are management of pest and diseases, irrigation, fertiliser management, and fruit...
Persistent link: https://www.econbiz.de/10011143717
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Grameen Danone Foods Limited (GDF)
Rodrigues, Jonathan; Baker, Gregory A. - In: International Food and Agribusiness Management Review 15 (2012) 1
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org. TEACHING NOTES available for instructors by contacting IFAMA.
Persistent link: https://www.econbiz.de/10009652457
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Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand
Sangkumchaliang, Parichard; Huang, Wen-Chi - In: International Food and Agribusiness Management Review 15 (2012) 1
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10009653608
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577
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Innovation Trajectories in Honduras’ Coffee Value Chain? ‐ Public and the Private Influence on the Use of new Knowledge and Technology among Coffee Growers ‐
Fromm, Ingrid; Hartwich, Frank; Romero, Gustavo - International European Forum on Innovation and System … - 2010
coffee production and marketing. The results suggest that there are significant differences in the way that various providers …
Persistent link: https://www.econbiz.de/10008853601