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Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies

Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and Resource Economics Review 42 (2013) 3

Consumers in todayâ€™s marketplace have seemingly endless choices with regards to produce. Peach growers and retailers in Ontario, Canada, have begun taking steps to increase demand for their products. This study investigates the impact of those strategies on the market. Using conjoint...

Persistent link: https://www.econbiz.de/10011142649

A Case Study Examination of Social Norms Marketing Campaign to Improve Responsible Drinking

Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1

This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both studentsâ€™ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …

Persistent link: https://www.econbiz.de/10011143093

Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment

Berning, Joshua P.; Sprott, David E. - In: Journal of Food Distribution Research 42 (2011) 3

We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....

Persistent link: https://www.econbiz.de/10011143099

Quantifizierung des Einflusses der äußeren Produktgestaltung auf die Geschmacksbewertung und auf die Kaufbereitschaft bei Wein mittels eines Charakteristikamodells

Szolnoki, Gergely; Hoffmann, Dieter; Herrmann, Roland - In: Journal of International Agricultural Trade and Development 60 (2011) 1

Die erhebliche Erweiterung des Weinangebots in den letzten Jahren hat zu einer großen Differenzierung geführt, die nicht nur über eine stärkere Variation der Geschmackseindrücke erkennbar ist, sondern auch durch die zunehmende Verwendung von Qualitätssignalen. Als Qualitätssignale werden...

Persistent link: https://www.econbiz.de/10011143136

Food retailers as drivers of supply chain integration: A review

Hanf, Jon Henrich - In: Australasian Agribusiness Review 16 (2008)

In recent years strictly coordinated supply chains have gained in importance in the agri-food business sector. In this context this article aims to provide a review of the state of the art of verticalisation and of supply chain management in agri-food business. Because today food retailers can...

Persistent link: https://www.econbiz.de/10011143703

Participation in Quality Assurance Programs in the Apple Industry

Bewsell, Denise; Kaine, Geoff - In: Australasian Agribusiness Review 14 (2006)

There are several quality assurance (QA) programs operating in Australia for horticulturalists. The documentation of orchard activities and decision making are key features of any QA system. Activities of interest are management of pest and diseases, irrigation, fertiliser management, and fruit...

Persistent link: https://www.econbiz.de/10011143717

Effects of Family, Friends, and Relative Prices on Fruit and Vegetable Consumption by African American Youths

Zhylyevskyy, Oleksandr; Jensen, Helen H.; Garasky, Steven B. - 2011

Paper for presentation at the Northeastern Agricultural & Resource Economics Association’s Workshop on Economics and Child Nutrition Programs, AAEA & NAREA Joint Annual Meeting, Pittsburgh, Pennsylvania, July 23, 2011.

Persistent link: https://www.econbiz.de/10009443172

Rural Household Labour Demand, Contract Choice, Hoarding Cost and Poverty: Evidence from Western Kenya

Gathungu, E.; Musyoka, M.P - 2008

This study determines the factors that influenced contract choice, labour demand and examines the existence of labour hoarding practice in Western region of Kenya. Data from Egerton University’s Tegemeo Institute of Agricultural Policy and Development was used for the analysis.. A two step...

Persistent link: https://www.econbiz.de/10009446371

The Prevalence of Poverty and Inequality in South Sudan: The Case of Renk County

Ahmed, Adam; Roghim, Somaia; Saleh, Ali; Siddig, Khalid H.A. - Department of Agricultural Economics, University of Khartoum - 2013

In this study we use a comprehensive household income and expenditure survey with a sample of 245 respondents representing urban and rural households in the Renk County of South Sudan to assess the prevalence of poverty and inequality in the study area. We used the cost of basic needs; to...

Persistent link: https://www.econbiz.de/10010878766

A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective

Cacciolatti, Luca; Wan, Tingting - In: International Journal on Food System Dynamics 03 (2012) 2

of the entrepreneur impact the use of marketing information. More specifically, this study tests entrepreneurial attitude … orientation, marketing expertise and demographic variables for an effect on the use of different types and sources of marketing …), previous experience (p<.05), and marketing expertise (p<.05) are critical factors affecting information use other than EO (p …

Persistent link: https://www.econbiz.de/10010878852