the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing …

’’ laddering approach to the measurement of means-end chains. The results (ladders) of these semi-qualitative interviews are coded … levels of abstraction and want good, tasty and nourishing products, because pleasure and wellbeing are their most important …

connect product attributes and costumers’ values, through the application of the laddering technique. The method was tested in …

atributos-consecuencias-valores frente al consumo de un alimento étnico (cous-cous), a través de una entrevista laddering entre …

great concern about food quality and safety. Recent research showed that there is still little knowledge of how organic … products are produced and processed and which characteristics are fundamental for the consumer with regard to quality and … this study is to examine food quality and safety issues related to buying organic products. To provide better insight on …

interpretação dos dados, utilizou-se a técnica qualitativa laddering, que toma os pressupostos teóricos da cadeia de meios e fins … data collect, analysis and interpretation, it was used the laddering qualitative technique, that is based on the means end … maintenance over the time, through life quality and a healthy life, classified as individual values according to the Schwartz …

uncertain. We identify two conflicting effects. On the one hand, reducing the consumer's cost of search for quality exacerbates …, makes investment less attractive. This discourages investment, leading to lower quality. We show that reducing the search … cost leads to higher quality if the initial level of the search cost is sufficiently high but may lead to lower quality if …