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Gender and bankarization in Spain, 1949-1970
Martínez Rodríguez, Susana; Bátiz-Lazo, Bernardo - In: Business history 66 (2024) 4, pp. 829-858
Persistent link: https://www.econbiz.de/10014580202
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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
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From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra; Parvatiyar, Atul; Mitchell, Ronald K.; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
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Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen; Cummins, Darryl; Morgan, Margaret; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
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Heuristics and the choice of method in entrepreneurial marketing education
Larios Hernández, Guillermo Jesús; Borbolla-Albores, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
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Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.; Nachtigal, Jon; Lupinek, Joshua M.; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
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Digital marketing and analytics education : a systematic review
Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
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Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi; Sardashti, Hanieh; Faramarzi, Ashkan - In: Journal of strategic marketing 31 (2023) 8, pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří; Karlíček, Miroslav; Mochtak, Michal - In: Journal of strategic marketing 32 (2024) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252