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STRATEGY - Design Thinking and Design Management: A Research and Practice Perspective - The role of design is clearly broader and more comprehensive than the part it plays in tradi...
Cooper, Rachel; Junginger, Sabine; Lockwood, Thomas - In: Design management review 20 (2009) 2, pp. 46-55
Persistent link: https://www.econbiz.de/10008329367
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National Support for Design: Developing Propositional Models
Choi, Youngok; Cooper, Rachel; Lim, Sungwoo; Evans, Martyn - In: Design management review 21 (2010) 4, pp. 60-70
Persistent link: https://www.econbiz.de/10008733961
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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.; Walker, Orville C.; Ruekert, Robert W.; … - In: The journal of product innovation management : an … 18 (2001) 4, pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
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Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J. - In: Journal of strategic marketing 31 (2023) 7, pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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PART 2: APPLICATIONAL ASPECTS OF IT-IS INVESTMENT DECISION MAKING - Technology management of IT in construction: A driver or an enabler?
Aouad, Ghassan; Kagioglou, Michail; Cooper, Rachel; … - In: Logistics information management 12 (1999) 1-2, pp. 130-137
Persistent link: https://www.econbiz.de/10007058047
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SUPPORT - Perspectives on designing design managers - What distinguishes design managers from designers? What qualities are desirable in a design manager? What kind of background m...
Green, Lee D.; Smith, Jeff; Bryant, Gary; Cooper, Rachel; … - In: Design management review 15 (2004) 2, pp. 74-79
Persistent link: https://www.econbiz.de/10007153220
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Case in Point - Marketing by Design
Czaplewski, Andrew J.; Olson, Eric M.; Slater, Stanley E. - In: Marketing management : a quarterly business management … 12 (2003) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10007233733
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Crash Landing - Fledgling airline files for Chapter 11 bankruptcy.
Olson, Eric M.; Ferguson, Jeffery M. - In: Marketing management : a quarterly business management … 7 (1998) 2, pp. 54-58
Persistent link: https://www.econbiz.de/10007247865
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New product development success factors in American and British firms
Balbontin, Alejandro; Yazdani, Baback; Cooper, Rachel; … - In: International journal of technology management : IJTM 17 (1999) 3, pp. 259-280
Persistent link: https://www.econbiz.de/10006989603
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The influence of government science and technology policies on new product development in the USA, UK, South Korea and Taiwan
Schoening, Niles C.; Souder, Wm E.; Lee, Jinjoo; … - In: International journal of technology management : IJTM 15 (1998) 8, pp. 821-835
Persistent link: https://www.econbiz.de/10006992570