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Consumer animosity and product choice: might price make a difference?

Peng Cui, Annie; Wajda, Theresa A.; Hu, Michael Y. - In: Journal of Consumer Marketing 29 (2012) 7, pp. 494-506

Purpose – This study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products. Few studies, however, have considered that...

Persistent link: https://www.econbiz.de/10014848995

Japanese Consumer Protection

Herbig, Paul A.; Palumbo, Frederick A. - In: Journal of Consumer Marketing 11 (1994) 1, pp. 5-14

Japan′s consumers are said to be the most meticulous and demanding consumers in the world – expecting only the best in quality and service from the merchant. However true this may be, how protected are these consumers by their own government? In an irony of place and time, the world′s...

Persistent link: https://www.econbiz.de/10014849094

Private Brands

Nandan, Shiva; Dickinson, Roger - In: Journal of Consumer Marketing 11 (1994) 4, pp. 18-28

Describes the problems that major brand suppliers face in the context of the growing attractiveness of private brands to the retailer and the consumer. Discusses the factors contributing to this growth. Describes the roles that private brands perform for the retailer. Offers model for the...

Persistent link: https://www.econbiz.de/10014849110

Price signaling: does it ever work?

Sergius Koku, Paul - In: Journal of Consumer Marketing 12 (1995) 1, pp. 45-49

Alpert et al. ′s (1993) study on the relationship between objective product quality and price is both interesting and important. It continues the tradition of “borrowing” relevant theories from other disciplines to explicate problems faced in marketing. However, some issues raised...

Persistent link: https://www.econbiz.de/10014849115

Price influence and age segments of Beijing consumers

Anderson, Patricia M.; He, Xiaohong - In: Journal of Consumer Marketing 15 (1998) 2, pp. 152-169

To help multinationals meet consumer needs in the People’s Republic of China (PRC), this paper describes culture, social forces, marketing mix and consumer behavior for durables and nondurables. Cameras, cosmetics, fast food restaurants and soft drinks are in earlier lifecycle stages in the...

Persistent link: https://www.econbiz.de/10014849201

Price signalling: does it ever work?

Alpert, Frank; Wilson, Beth; Elliott, Michael T. - In: Journal of Consumer Marketing 10 (1993) 4, pp. 4-14

Examines the phenomenon of price signalling whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably higher. Shows that higher price alone does not succeed in signalling higher quality, but that higher...

Persistent link: https://www.econbiz.de/10014849503

Gauging the Value of Suppliers′ Products

Thompson, Kenneth N.; Coe, Barbara J.; Lewis, John R. - In: Journal of Business & Industrial Marketing 9 (1994) 2, pp. 29-40

Posits that, by specifically examining price‐value relationship, buyers can avoid many of the problems inherent in comparing products/suppliers in terms of net delivered price. Provides background on economic value pricing, along with a detailed discussion of the steps and considerations for...

Persistent link: https://www.econbiz.de/10014843244

Brute force or stealthy inroads? The subtleties of effective price increases

Docters, Robert G.; Reopel, Michael R.; Sun, Jeanne‐Mey; … - In: Journal of Business Strategy 25 (2004) 3, pp. 50-54

For many companies, raising prices can result in customer defections and reduced volumes. The right strategy for … increasing prices can result in increased customer satisfaction and fewer defections. Several approaches for raising prices … allows companies to structure their prices so that customers “grow” into a price increase over time. …

Persistent link: https://www.econbiz.de/10014844972

The neglected demand curve: how to build one and how to benefit

Docters, Rob; Schefers, Bert; Korman, Tracy; Durman, … - In: Journal of Business Strategy 29 (2008) 5, pp. 19-25

shaping supply and demand, rather than imposing floors or ceilings on prices for health‐care coverage. Price ceilings today …

Persistent link: https://www.econbiz.de/10014845183

Agricultural commodity supply response in Ghana

Kofi Ocran, Matthew; Biekpe, Nicholas - In: Journal of Economic Studies 35 (2008) 3, pp. 224-235

Purpose – The paper seeks to estimate agricultural commodity supply response at three levels of aggregation namely, all commodities, food commodities and exports commodities. Design/methodology/approach – The study used cointegration and error correction modelling techniques with the aid of...

Persistent link: https://www.econbiz.de/10014863170