Similar Search Results

Service quality : new directions in theory and practice

Rust, Roland T. (contributor); … - 1994 - Online-Ausg.

Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value

Persistent link: https://www.econbiz.de/10013208145

A framework for the formation and structure of consumer expectations: Review and propositions

Oliver, Richard L.; Winer, Russell S. - In: Journal of Economic Psychology 8 (1987) 4, pp. 469-499

Persistent link: https://www.econbiz.de/10005383405

Price discrimination through online couponing: Impact on likelihood of purchase and profitability

Shor, Mikhael; Oliver, Richard L. - In: Journal of Economic Psychology 27 (2006) 3, pp. 423-440

Persistent link: https://www.econbiz.de/10005317074

Using Course Management Systems to Enhance the Value of Student Evaluations of Teaching

Oliver, Richard L.; Sautter, Elise Pookie - In: Journal of education for business 80 (2005) 4, pp. 231-235

Persistent link: https://www.econbiz.de/10006417346

SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Should We Delight the Customer?

Rust, Roland T.; Oliver, Richard L. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 86-94

Persistent link: https://www.econbiz.de/10006152485

Section I: How Do Customers and Consumers Really Behave? - Whence Consumer Loyalty

Oliver, Richard L. - In: Journal of marketing 63 (1999), pp. 33-44

Persistent link: https://www.econbiz.de/10005964045

An Empirical Test of the Consequences of Behavior- and Outcome-Based Sales Control Systems

Oliver, Richard L.; Anderson, Erin - In: Journal of marketing 58 (1994) 4, pp. 53-67

Persistent link: https://www.econbiz.de/10006002293

Customer Delight: Foundations, Findings, and Managerial Insight

Oliver, Richard L.; Rust, Roland T.; Varki, Sajeev - In: Journal of retailing 73 (1997) 3, pp. 311-336

Persistent link: https://www.econbiz.de/10006630005

Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

Mano, Haim; Oliver, Richard L. - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 451-466

Persistent link: https://www.econbiz.de/10006687939

Cognitive, Affective, and Attribute Bases of the Satisfaction Response

Oliver, Richard L. - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 418-430

Persistent link: https://www.econbiz.de/10006687942

A service of the

zbw