Service quality : new directions in theory and practice
editors, Roland T. Rust, Richard L. Oliver
| Year of publication: |
c1994 ; Online-Ausg.
|
|---|---|
| Other Persons: | Rust, Roland T. (contributor) ; Oliver, Richard L. (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Dienstleistungsqualität | Service quality | Theorie | Theory | Qualitätsmanagement | Quality management | Servicepolitik | Verbraucherzufriedenheit | Dienstleistungsbetrieb | Kundendienst | Qualitätskontrolle |
Online Resource
| Extent: | Online Ressource (ix, 289 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value Includes bibliographical references and index |
| ISBN: | 978-1-4522-2910-2 ; 978-1-4522-2910-2 ; 978-0-8039-4920-1 ; 978-0-8039-4920-1 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208145