Russia and China during 2003‐2004. Findings – The processes of brand conceptualising, comprehending and activating are …

encompassed by competitive priorities in China's retail sector. Design/methodology/approach – This is a case study of a …

guiding their communication strategies in the China market. Originality/value – The proposed model makes a theoretical …

Purpose – Retail success in China for dietary supplement products requires knowledge of the importance consumers place … store type importance and product country of origin (China versus USA). To test the proposed hypotheses, MANCOVA was … sell a broader and potentially more profitable range of goods. In China, the demand for DS and other health …

choices of international retailers in an emerging market, especially in China. Findings – The international retailer …. Research limitations/implications – This paper focuses on only one country, China. Originality/value – The major value of this …

The distribution system in China has been undergoing rapid changes since the implementation of the economic reform in …

‐based competition, the 1997 return to Chinese governance and Hong Kong′s relationship with mainland China. Retailers who perceive less …

Reveals that the People′s Republic of China is a market in transition. The Chinese Government wants to modernize the … domestic inflation. Several new retail ventures aimed at the nouveaux riches in China have had to position downwards. Concludes … that the People′s Republic of China′s change from a planned to a market economy is a lesson in social and market change.  …

Since the reforms in China after 1979, great changes have taken place in the retailing sector, although from the … Western point of view it still remains underdeveloped. There is little literature devoted to retailing in China, and an …