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Gelb, Betsy D.
109
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91
Acknowledging religious diversity: Opportunities and challenges
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Business horizons
55
(
2012
)
5
,
pp. 509-519
Persistent link: https://www.econbiz.de/10010011476
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92
Antitrust enforcement: an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-22
Persistent link: https://www.econbiz.de/10010037061
Saved in:
93
Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market
Torres, Ivonne M.
;
Gelb, Betsy D.
;
Noriega, Jaime L.
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
2
,
pp. 216-222
Persistent link: https://www.econbiz.de/10007029889
Saved in:
94
Legal Developments - Cyber-Libel: Policy Trade-Offs
Johnson, Madeline
;
Gelb, Betsy D.
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
1
,
pp. 152-159
Persistent link: https://www.econbiz.de/10007038005
Saved in:
95
Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness
Gelb, Betsy D.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10008167828
Saved in:
96
From knowing to doing: experience and flexibility make the difference
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
;
Gelb, Gabriel M.
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10008096899
Saved in:
97
Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law
Gelb, Betsy D.
;
Meade, Janet A.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10008116025
Saved in:
98
ARTICLES - Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Sorescu, Alina B.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 25-40
Persistent link: https://www.econbiz.de/10008120058
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99
ARTICLES - Beefcake and Cheesecake: Insights for Advertisers
Jones, Marilyn Y.
;
Stanaland, Andrea J.S.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 33-52
Persistent link: https://www.econbiz.de/10008121662
Saved in:
100
Two for the Price of One - Marketers can simultaneously attract young adults to build brand image and their age-50-and-older parents to pay the bill.
Gelb, Betsy D.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
6
,
pp. 34-38
Persistent link: https://www.econbiz.de/10007917231
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