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Aggressive listening : the key to employee warnings
McKee, Rob Austin; Gelb, Betsy D. - In: Rutgers business review 5 (2020) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10012626107
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Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam; Gelb, Betsy D. - In: Journal of business strategy 36 (2015) 4, pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
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Research at the top : better data for organizational policy making
Gelb, Gabriel M.; Gelb, Betsy D. - 1975
Persistent link: https://www.econbiz.de/10004366842
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Marketing is everybody's business
Gelb, Betsy D. (contributor) - 1980 - 3. ed.
Persistent link: https://www.econbiz.de/10004808532
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Marketing expansion in a shrinking world : 61. International Marketing Conference
Gelb, Betsy D. (contributor) - 1978
Persistent link: https://www.econbiz.de/10004824115
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Marketing Law - Working Together
Gelb, Gabriel M.; Gelb, Betsy D. - In: Marketing management : a quarterly business management … 14 (2005) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10007228359
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Adapting to "word of mouse"
Gelb, Betsy D.; Sundaram, Suresh - In: Business horizons 45 (2002) 4, pp. 21-25
Persistent link: https://www.econbiz.de/10006174455
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When Your Competitor Turns Obstructionist
Gelb, Betsy D.; Hayes, Linda - In: Business horizons 40 (1997) 2, pp. 33-39
Persistent link: https://www.econbiz.de/10006206419
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More Boycotts Ahead? Some Implications
Gelb, Betsy D. - In: Business horizons 38 (1995) 2, pp. 70-76
Persistent link: https://www.econbiz.de/10006215028
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Selling Your Service Business
Gelb, Betsy D. - In: Business horizons 38 (1995) 6, pp. 71-76
Persistent link: https://www.econbiz.de/10006217511