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Brekke, Kurt R.; Kuhn, Michael - 2005

(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …

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Buske, Kristin; Jentzsch, Stefan J.; Bechter, Clemens - In: Administrative Sciences : open access journal 6 (2016) 1/3, pp. 1-12

may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

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Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89

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Suppliet, Moritz - 2017

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Lemus, Jorge A.; Ozkul, Olgu - In: Journal of competition law & economics 19 (2023) 4, pp. 580-609

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Coronado, Javier; Jiménez-Martín, Sergi; Marín, Pedro L. - 2007

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Masoumi, Amir H.; Yu, Min; Nagurney, Anna - In: Transportation research / E : an international journal 48 (2012) 4, pp. 762-780

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