Fry, T.R.L.; Broadbent, S.; Dixon, J.M. - Department of Econometrics and Business Statistics, … - 1999
We compare three methods of estimating the duration, or half-life, of how well each method works with the data aggregated over different time intervals. In contrast with the existing theory on the, so called, data interval bias, our experiments are based upon realistic advertising schedules. Our...