Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The forecasting accuracy of ma...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Forecasting model
104
Prognoseverfahren
104
Theory
73
Theorie
71
Relationship marketing
25
Beziehungsmarketing
21
Marketing
21
Prognose
21
Forecast
20
Time series analysis
20
Zeitreihenanalyse
20
USA
19
United States
19
Voting behaviour
17
Wahlverhalten
17
Economic forecast
16
Wirtschaftsprognose
16
Advertising
14
Customer integration
14
Forecasting
14
Kundenintegration
14
Werbung
13
Brand image
12
Bibliometrics
11
Bibliometrie
11
Brand
11
Brand management
11
Business
11
Consumer behaviour
11
Markenimage
11
Presidential election
11
Präsidentschaftswahl
11
Election
10
Estimation theory
10
Markenartikel
10
Markenführung
10
Schätztheorie
10
Wahl
10
Competition
8
Internet marketing
8
more ...
less ...
Online availability
All
Free
254
Undetermined
176
Type of publication
All
Article
318
Book / Working Paper
262
Other
32
Type of publication (narrower categories)
All
Article in journal
127
Aufsatz in Zeitschrift
127
Arbeitspapier
14
Working Paper
14
Graue Literatur
13
Non-commercial literature
13
Aufsatz im Buch
11
Book section
11
research-article
11
conceptual-paper
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Forschungsbericht
3
Reprint
3
viewpoint
3
case-report
2
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Interview
1
Nachruf
1
Systematic review
1
review
1
review-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
405
Undetermined
205
German
2
Author
All
Armstrong, J. Scott
360
Brodie, Roderick J.
152
Armstrong, Jon Scott
93
Green, Kesten C.
83
Graefe, Andreas
55
Collopy, Fred
32
Hollebeek, Linda D.
16
Soon, Willie
13
Coviello, Nicole E.
12
Hubbard, Raymond
11
Juric, Biljana
11
Evanschitzky, Heiner
10
Glynn, Mark S.
10
Jones, Randall J.
10
Adya, Monica
9
Fehrer, Julia
9
Peters, Linda D.
9
Storbacka, Kaj
9
Lindgreen, Adam
8
Motion, Judy
8
Collopy, Frederick Lynch
7
Cuzan, Alfred G.
7
Di Benedetto, C. Anthony
7
Fildes, Robert
7
Jacquart, Philippe
7
Nenonen, Suvi
7
Scott Armstrong, J.
7
Du, Rui
6
Li, Loic Pengtao
6
Benson-Rea, Maureen
5
Breidbach, Christoph F.
5
Danaher, Peter J.
5
Goodwin, Paul
5
Ilić, Ana
5
Jurić, Biljana
5
Pels, Jaqueline
5
Wright, Malcolm
5
Yokum, J. Thomas
5
Baker, Jonathan J.
4
Baumgarth, Carsten
4
more ...
less ...
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Department of Econometrics and Business Statistics, Monash Business School
4
EconWPA
4
Published in...
All
International Journal of Forecasting
76
Journal of business research : JBR
26
International journal of forecasting
25
Industrial marketing management : the international journal for industrial and high-tech firms
14
Marketing theory
14
Interfaces : the INFORMS journal on the practice of operations research
12
MPRA Paper
12
Journal of Business Research
11
Working papers / Wharton School, University of Pennsylvania / Marketing
10
Foresight: The International Journal of Applied Forecasting
9
Journal of service research : JSR
9
European Journal of Marketing
7
European journal of marketing : EJM
7
Australasian marketing journal
6
Journal of Service Management
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing management : MM
5
Journal of Business & Industrial Marketing
4
Journal of Product & Brand Management
4
Journal of Service Theory and Practice
4
Journal of Services Marketing
4
Journal of behavioral decision making
4
Journal of service theory and practice : JSTP
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Monash Econometrics and Business Statistics Working Papers
4
The journal of business & industrial marketing
4
Working paper / Department of Econometrics and Business Statistics, Monash University
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
General Economics and Teaching
3
Journal of service management
3
The journal of business : B
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
New Zealand economic papers
2
The journal of services marketing
2
A Wiley-interscience publication
1
more ...
less ...
Source
All
ECONIS (ZBW)
386
RePEc
122
OLC EcoSci
37
BASE
32
Other ZBW resources
31
USB Cologne (EcoSocSci)
4
Showing
611
-
612
of
612
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
611
Long range forecasting : from crystal ball to computer
Armstrong, Jon Scott
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10004050530
Saved in:
612
Werbung mit Wirkung : bewährte Prinzipien überzeugend einsetzen
Armstrong, Jon Scott
-
2011
Persistent link: https://www.econbiz.de/10009139031
Saved in:
First
Prev
53
54
55
56
57
58
59
60
61
62
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
