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Curbing, not rewarding, jerk behaviors on the job
Kong, Dejun; Gelb, Betsy D. - In: Rutgers business review 3 (2018) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10011887108
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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The challenge to marketing dominance : Will social responsibility be recognized
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business Horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10005326590
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Gray power: Next challenge to business?
Gelb, Betsy D. - In: Business Horizons 20 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10005327026
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When and how to use outplacement
Gelb, Betsy D. - In: Business Horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10005333143
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Selling your service business
Gelb, Betsy D. - In: Business Horizons 38 (1995) 6, pp. 71-76
Persistent link: https://www.econbiz.de/10005333245
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When your competitor turns obstructionist...
Gelb, Betsy D.; Hayes, Linda - In: Business Horizons 40 (1997) 2, pp. 33-39
Persistent link: https://www.econbiz.de/10005333369
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Service marketing lessons from the professionals
Gelb, Betsy D.; Smith, Samuel V.; Gelb, Gabriel M. - In: Business Horizons 31 (1988) 5, pp. 29-34
Persistent link: https://www.econbiz.de/10005333546
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Discovering the 65+ consumer
Gelb, Betsy D. - In: Business Horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10005354035
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Managing with the consumer's help
Gelb, Betsy D.; Gelb, Gabriel M.; Griffin, Ricky W. - In: Business Horizons 19 (1976) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10005354106