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31
Alternative and multiple paradigms
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242115
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32
General theory and the realism versus relativism debates
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242116
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33
Historical and philosophical overview
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242117
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34
Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Lee, Byung-Kwan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
Saved in:
35
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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36
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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37
Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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38
Outlet mall shoppers' intentions to purchase apparel : a dual-process perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009232571
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39
International business research : a retrospective
Hyman, Michael R.
;
Yang, Zhilin
;
Fam, Kim Shyan
; …
- In:
The open business journal
1
(
2008
)
1
,
pp. 67-95
Persistent link: https://www.econbiz.de/10009582355
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40
Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
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