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This article examines the impact of customer reward programs on the competitive outcome in duopolistic markets. We argue that loyalty discounts for repeat customers constitute a commitment device beneficial to suppliers rather than customers. Analyzing a two-period Bertrand model we show that...
Persistent link: https://www.econbiz.de/10010316045
This paper studies external sovereign bonds as an asset class. We compile a new database of 220,000 monthly prices of foreign-currency government bonds traded in London and New York between 1815 (the Battle of Waterloo) and 2016, covering 91 countries. Our main insight is that, as in equity...
Persistent link: https://www.econbiz.de/10012263139
This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates …
Persistent link: https://www.econbiz.de/10014333080
This article examines the impact of customer reward programs on the competitive outcome in duopolistic markets. We argue that loyalty discounts for repeat customers constitute a commitment device beneficial to suppliers rather than customers. Analyzing a two-period Bertrand model we show that...
Persistent link: https://www.econbiz.de/10008570652
The goal of this paper is to reexamine the optimal design and efficiency of loyalty rewards in markets for final consumption goods. While the literature has emphasized the role of loyalty rewards as endogenous switching costs (which distort the efficient allocation of consumers), in this paper I...
Persistent link: https://www.econbiz.de/10008578131
The goal of this paper is to reexamine the optimal design and efficiency of loyalty rewards in markets for final consumption goods. While the literature has emphasized the role of loyalty rewards as endogenous switching costs (which distort the efficient allocation of consumers), in this paper I...
Persistent link: https://www.econbiz.de/10008458297
The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents-off coupons to … customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques …
Persistent link: https://www.econbiz.de/10005546477
Many economists and policy analysts seem to believe that loyalty-rewarding pricing schemes, like frequent flyer programs, tend to reinforce firms' market power and hence are detrimental to consumer welfare. The existing academic literature has supported this view to some extent. In contrast, we...
Persistent link: https://www.econbiz.de/10005123565
programmes de coupons, de façon à permettre aux usagers de choisir entre plusieurs fournisseurs tout en maintenant les …
Persistent link: https://www.econbiz.de/10005045910
Persistent link: https://www.econbiz.de/10011983986