Electronic Coupons: A Double-Barreled Sales Promotion Technique

The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents-off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 90Õs. How much of an impact that wave will make when it hits the American marketplace can only be estimated, but it may indeed be very big.

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Year of publication:	1992
Authors:	Hoffman, Darvin R. ; Ketcham, Allen F. ; III, Frank A. Taylor
Published in:	American Journal of Business. - Bureau of Business Research. - Vol. 7.1992, 1, p. 42-48
Publisher:	Bureau of Business Research
Subject:	Marketing \| coupons

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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