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[Besprechung von:] Purchasing behavior and personal attributes. By William F. Massy, Ronald E. Frank, and Thomas M. Lodahl. Philadelphia 1968
Ferber, Robert - In: Journal of economic literature 7 (1969) 2, pp. 483-485
Persistent link: https://www.econbiz.de/10002162269
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A behavioral experiment in risk taking and information seekin
Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Explorations in consumer behavior : a symposium held at …, (pp. 259-277). 1968
Persistent link: https://www.econbiz.de/10002539329
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Cluster analysis in test market selection
Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management science : journal of the Institute of … 13 (1967) 8, pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
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Short term price and dealing effects in selected market segments
Massy, William F.; Frank, Ronald E. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10002429586
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The importance of private labels in food retailing
Boyd jr., Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10002026764
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On the use of marketing research in the emerging economies
Boyd jr., Harper W.; Frank, Ronald E.; Massy, William F. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10002026851
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On the use of marketing research in the emerging economics
Boyd jr., Harper W.; Frank, Ronald E.; Massy, William F. - In: World marketing : a multinational approach, (pp. 209-217). 1967
Persistent link: https://www.econbiz.de/10002026859
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[Besprechung von:] Frank, Ronald E. and William F. Massy: An econometric approach to a marketing decision model. London, Cambridge 1971
Becwith, Neil E. - In: Journal of economic literature 11 (1973) 1, pp. 124-125
Persistent link: https://www.econbiz.de/10001888490
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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.; Frank, Ronald E.; Green, Paul E.; … - 1967
Persistent link: https://www.econbiz.de/10000577907
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The public's use of television : who watches and why
Frank, Ronald E.; Greenberg, Marshall G. - 1980
Persistent link: https://www.econbiz.de/10004008616