results. Considering the role of trust and culture in the relationship marketing process would indicate the need to pursue …

over 200 customer‐supplier relationships, adaptations, trust and commitment are identified as key drivers for value …

using LISREL. Trust and commitment, two central concepts in studies within the field of business‐to‐business research, are …

This paper deals with trust processes in interorganizational relationships, specifically the ambiguous link between … trust and predictability. Using an empirical case study, the paper focuses on when actors, participating in an international … construction project, begin working according to a new and unfamiliar contract. The paper suggests that trust may be activated in …

values, trust, and commitment as vital components of business‐to‐business relationships. Analyses trust, relationship … from a survey of over 400 large‐ and medium‐sized companies show that Serbian firms evaluate trust and relationship … commitment as more important than Croatian companies. Differences in evaluations of values, trust, and commitment for business …

support the proposed model for both nations/cultures. The results suggest that the benevolence dimension of trust is a more … implies that cultural sensitivity is an important determinant of the credibility and benevolence dimensions of trust and … quality information exchange. Also, exchanging quality information is a strong mediator of the trust‐performance relationship …

reputation on initial trust in a transition economy, and to compare these effects across two service industries. The model … broadens COO research by incorporating initial trust as a key driver of success in the context of services internationalization … – Both reputation and the risk level of service have a significant main effect on initial trust. Furthermore, results …